Just muckin'
Showing posts with label Loogaroo. Show all posts
Showing posts with label Loogaroo. Show all posts
Sunday, January 3, 2010
Sunday, December 13, 2009
Friday, December 11, 2009
Tuesday, November 17, 2009
Saturday, November 7, 2009
HOW TO GET FOUND
How to Get Found
Oct 27, 2009 -
Brian Halligan is the founder and CEO of HubSpot, an Internet marketing software company that helps small and medium-sized businesses get found on the Internet and converts website visitors into leads and customers. He is also the author ofInbound Marketing: Get Found In Google, Blogs, and Social Media.
It used to be that you could efficiently grow your businesses by interrupting potential customers with outbound marketing methods like cold calls, email spam, and advertising. Today people and businesses are tired of being the targets of so much outbound marketing and they're getting better and better in blocking it out.
At the same time, people and businesses have fundamentally changed the way they shop and learn, turning more and more to Google, social media sites and blogs to find what they want. Inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. The following are Brian’s five steps to help you get “get found.”
Be remarkable. Ten years ago you needed to spend gobs of money on PR and advertising to spread the word about your idea. Today the friction that marketing must overcome is very low for remarkable ideas such that they can spread on their own. Unremarkable ideas languish unfound regardless of how much PR and advertising you do. So make sure you have a unique, remarkable offering as it will spread like wildfire on the Internet if it's truly different.
Create content. Once you have your remarkable product or service, start creating lots of content about it—including blog articles, videos, podcasts, and tweets. Remarkable content about your remarkable product gets hyperlinked from other websites. Those links send you traffic, and they also tell Google that you should be higher in the rankings.
Optimize content. Before publishing your content, you need to “optimize” it for Google and for the people on Facebook, Twitter, YouTube, LinkedIn, etc who will spread it. For Google, you should include some of your “keywords” in the title of your content piece so it will be easier for Google to find it. For readers, you should make your titles as irresistible as possible. A good model for this is this blog that uses titles like “The Art of Schmoozing,” “MBA In A Page,” and “The Top 10 Lies of Venture Capitalists.”
Promote content. Once you have a remarkable piece of content that is optimized, start spreading it. Post it on your blog, email it to your newsletter subscribers, tweet it, update your Facebook fan page and LinkedIn profile with it. If the content is remarkable, others will spread it for you. As that content spreads, you will have more people follow you or subscribe to you, so that the next piece of content you publish will have a wider audience in the future.
Measure results. You need to measure your results for each channel. For example, you should compare your results for Google organic branded search, Google organic non-branded search, Google paid, blog, email, Twitter, Facebook, LinkedIn group, and tradeshow campaigns to each other. For each campaign, you need to track visitors, leads, opportunities, and customers over time. Then double down on the campaigns that are working and kill the ones that aren’t.
The fundamental way in which humans shop and learn has changed dramatically the last five years because of the increased power of word-of-mouth and search. Therefore, you need to change the way you market your products to match the way people learn and find out about them
Thursday, November 5, 2009
Sunday, November 1, 2009
ANIMAL FORCES OF DIGITAL ECONOMICS
Chris Anderson spent more than an hour at Revenue Bootcamp on July 10, 2009, talking about his new book, “Free: The Future of a Radical Price“ and what he called the “animal forces of digital economics” at work on the web.
The editor-in-chief at Wired Magazine joined some top-notch experts assembled in panels to share tips, hints, lessons and advice about how to increase traffic with Search Engine Optimization, Search Engine Marketing and face-to-face meetings at the conference on the Microsoft campus in Mountain View, Calif.
This more than one-hour video of Anderson, the meeting’s keynote speaker, is the third in a series of videos recorded during that one-day conference organized by Guy Kawasaki, managing director, Garage Technology Ventures. More of the videos will appear on building43 in coming days.
Here is an important link mentioned in this video: http://www.wired.com/techbiz/it/magazine/16-03/ff_free
Tuesday, October 27, 2009
Monday, October 26, 2009
Wednesday, October 21, 2009
Monday, October 19, 2009
I AM MIRAMICHI
Big shout out to everyone whom worked on it. Jeff MacTavish, Rob Anderson, Gracie Roche and Erin Glidden, my man Tavis Silbernagel, Animator magic man Pat Proulx, Devin Taylor, Cindy Plourde, Oliver Costes and of course the wonderful folks at Dacapo Productions.
Big love to everyone, it looks tight!
Gene
Thursday, October 1, 2009
ELECTRIC PENS AND MONDO MEDIA
MONDO MEDIA SIGNS CONTRACT from Loogaroo on Vimeo.
A few years ago we did a deal with Mondo Media to produce their television series of Happy Tree Friends. When we met with John at the OIAF to sign the contract, we did so in fine fashion.
This is what to expect when doing business with us. Loads of fun.
gene
Monday, August 24, 2009
Saturday, August 1, 2009
Monday, July 27, 2009
Tuesday, June 30, 2009
GAVAROO INSPIRATION
Gavin in a kangaroo outfit last year during halloween. What a mascot he'd make eh?Monday, June 29, 2009
Thursday, June 25, 2009
Monday, June 22, 2009
Subscribe to:
Posts (Atom)